Tag Archives: Corn Palace

Advertise It!

Here’s a creative writing assignment that works well for both individuals and groups of students. I assigned this one to the students in my writing class at co-op, and it was a lot of fun – for them and for me!

The lesson in the writing curriculum we’re using focused on exaggeration in advertising and how words can persuade and influence us. We started out the class by looking through newspaper ads, picking out key phrases such as “One-of-a-Kind”, “Today Only”, and “Essential”. We discussed our favorite infomercials and other television commercials, and how the words used in those ads convince a lot of people (hopefully not us!) to buy the product.

Then it was time to get to work creating their own advertisements. Instead of promoting a product, though, the students promoted a place – a real tourist attraction in the U.S. For classwork, they advertised the Forty-Acre Rock in South Carolina.

The 40-Acre Rock is actually only 14 acres, and the visit consists of a moderately-strenuous hike to a large rock. Sadly, some of the rock has been covered with graffiti. I handed each student a sheet of paper with the basic facts of the attraction: a small beaver pond, the hike, free parking, no restrooms, wildlife in the area, and the big rock. From those facts, they were to write a short paragraph convincing travelers to stop by.

It didn’t take long for them to come up with some great ads! They then took turns reading them out loud in class. And though they all had the same facts to start with, each ad was unique!

Their homework was just as much fun. I provided the students with a list of unusual places to write about, and each student chose one, looked up information about it, and wrote an ad to entice tourists. Here’s what was on our list:

Carhenge (Nebraska)

The Seattle Gum Wall (Washington)

The Corn Palace (South Dakota)

The Barbed Wire Museum (Kansas)

The National Museum of Funeral History (Texas)

The Tree that Owns Itself (Georgia)

The kids had no problems reading their ads out to the class the following week. And in the process, we all discovered some places we’d like to visit – or not! 🙂

 

Photo by Kevin Rosseel